After the Project
Marketing Your Work
Lesson 8 of 8 Artistic Portrait Photography
Your image is done, what do you do with it after? In this final lesson, Jingna will highlight important points of branding and marketing. You will learn about setting brand goals, marketing channels, portfolio preparations, and tips for continuing photography in the future.
Assignment
1. Design/redesign your portfolio website.2. Blog about your shoot and share the images on social media, remember to tag your team members.3. Retouch 1-2 photos, either from the course photoshoot or from a new shoot.
Student Homework
Lesson 1
Photography Basics
Starting with the fundamentals, Jingna will walk you through the equipment required for this class, an introduction to photography and camera basics, as well as the key elements of photography important in image creation.
- 40 minutesTotal Lesson Duration
- 25 VideosVideo Lectures in this Lesson
- Project FilesDownloadable Project Files
Guidance
Introduction
Primary Equipment
Photography Basics
Key Elements of Photography
Conclusion
Lesson 2
Equipment and Lighting
With an understanding of key photography basics, in this lesson, Jingna will walk you through a range of studio essentials, a variety of lighting tools and their effects, as well as the characteristics of light when positioned and used in different environments and settings.
- 35 minutesTotal Lesson Duration
- 31 VideosVideo Lectures in this Lesson
- Project FilesDownloadable Project Files
Guidance
Studio Tools
Lighting Tools
Tool Setup
Lighting Directions and Environment
Conclusion
Lesson 3
Concepts and Casting
With equipment and lighting covered, Jingna will now show you her steps in producing a creative photoshoot. Starting from concept-creation, you will learn about shaping your own ideas, searching and casting for models, and prop and styling item sourcing.
- 42 minutesTotal Lesson Duration
- 13 VideosVideo Lectures in this Lesson
- Project FilesDownloadable Project Files
Guidance
Creating a Concept
Model Search and Casting
Conclusion
Lesson 4
Team Building and Planning
In this lesson, you will learn about team-building and the roles of your team members, what to do when faced with production problems, and understand the photographer’s duties required to finish pre-production.
- 55 minutesTotal Lesson Duration
- 19 VideosVideo Lectures in this Lesson
Guidance
Team Building
Production Problems
Photographer's Duties
Conclusion
Lesson 5
Photoshoot
With preparations completed and equipment chosen, in this lesson, Jingna guide you through the whole process of a shoot from beginning to end. Starting with hair and makeup preparations, to lighting setup, directing your model, and finally also tips on mistakes to avoid and important points to remember.
- 50 minutesTotal Lesson Duration
- 19 VideosVideo Lectures in this Lesson
Guidance
Preparations
Photoshoot
Key Things to Remember
Conclusion
Lesson 6
Post-Production
We enter post-production and begin the final phase of image creation. Jingna will discuss file management in post-production and explain one of the most important steps in her photography process—image selection and color processing.
- 45 minutesTotal Lesson Duration
- 11 VideosVideo Lectures in this Lesson
Guidance
Monitor Calibration
File and Catalog Organization
Image Processing and Selection
Conclusion
Lesson 7
Retouching
Almost there! In this lesson, Jingna will show you her approach and process for retouching, from cleaning up the image, to skin work and details that matter.
- 46 minutesTotal Lesson Duration
- 23 VideosVideo Lectures in this Lesson
- Project FilesDownloadable Project Files
Guidance
Retouching Philosophy
Photoshop Tools
Retouching Demo
Conclusion
Lesson 8
this lessonMarketing Your Work
Your image is done, what do you do with it after? In this final lesson, Jingna will highlight important points of branding and marketing. You will learn about setting brand goals, marketing channels, portfolio preparations, and tips for continuing photography in the future.
- 36 minutesTotal Lesson Duration
- 28 VideosVideo Lectures in this Lesson
Guidance
Branding
Marketing
Portfolio
Importance of Personal Work
Conclusion
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